**Business Book Awards 2024 Finalist**

The long-held notion of learning from our failures doesn’t work.

At best, it leaves us with a long list of what to avoid instead of giving us a way to accomplish our goals. Success isn’t achieved by not doing something; it requires a series of deliberate actions.

This book provides a practical framework for understanding our unique motivations, habits, and behaviors that enable us to accomplish anything and develop a personal framework for future success.

Using compelling research and engaging stories, international best-selling author and business coach Rob Hatch reveals how to go beyond the notion of strengths and what we do well to understand the specific decisions, behaviors, and actions enabling us to achieve our goals on our terms.