Political Branding Strategies
Av Lorann Downer, 2015.Del av serien Palgrave Studies in Political Marketing and Management.
Campaigning and Governing in Australian Politics
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
Språk: Engelsk
Oppdag mer
Political Branding Strategies
Av Lorann Downer, 2015.Del av serien Palgrave Studies in Political Marketing and Management.
Campaigning and Governing in Australian Politics
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
Oppdag mer
Språk: Engelsk
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