Reputation Transfer to Enter New B-to-B Markets
Av Christine Falkenreck, 2012.Del av serien Contributions to Management Science.
Measuring and Modelling Approaches
Definition of Research Problem.- Theoretical Framework.- Perspectives on Corporate Reputation and Reputation Transfer.- Development of Constructs and Related Hypotheses.- Empirical Survey.- Results and Findings.- Conclusions, Implications and Research Suggestions.
Språk: Engelsk
Oppdag mer
Reputation Transfer to Enter New B-to-B Markets
Av Christine Falkenreck, 2012.Del av serien Contributions to Management Science.
Measuring and Modelling Approaches
Definition of Research Problem.- Theoretical Framework.- Perspectives on Corporate Reputation and Reputation Transfer.- Development of Constructs and Related Hypotheses.- Empirical Survey.- Results and Findings.- Conclusions, Implications and Research Suggestions.
Oppdag mer
Språk: Engelsk
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