The Routledge Companion to Strategic Marketing
Redigert av Bodo B. Schlegelmilch, Russell S. Winer, 2020.Del av serien Routledge Companions in Marketing, Advertising and Communication.
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.
Språk: Engelsk
The Routledge Companion to Strategic Marketing
Redigert av Bodo B. Schlegelmilch, Russell S. Winer, 2020.Del av serien Routledge Companions in Marketing, Advertising and Communication.
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.
Språk: Engelsk
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