The Routledge Companion to Contemporary Brand Management
Redigert av Charles Blankson, Jaywant Singh, Francesca Dall'Olmo Riley, 2021.Del av serien Routledge Companions in Marketing, Advertising and Communication.
As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing an
Språk: Engelsk
The Routledge Companion to Contemporary Brand Management
Redigert av Charles Blankson, Jaywant Singh, Francesca Dall'Olmo Riley, 2021.Del av serien Routledge Companions in Marketing, Advertising and Communication.
As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing an
Språk: Engelsk
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