The Routledge Companion to the History of Advertising
Redigert av Jackie Dickenson, Robert Crawford, 2025.Del av serien Routledge Companions in Marketing, Advertising and Communication.
This unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising - from its early history via the development of mass advertising, to the emergence of the digital age.
Språk: Engelsk
Oppdag mer
The Routledge Companion to the History of Advertising
Redigert av Jackie Dickenson, Robert Crawford, 2025.Del av serien Routledge Companions in Marketing, Advertising and Communication.
This unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising - from its early history via the development of mass advertising, to the emergence of the digital age.
Oppdag mer
Språk: Engelsk
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