Redigert av Ana Isabel Canhoto, Lyndon Simkin, Bang Nguyen, 2015.
Customers, Relationships and Management
The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.
Redigert av Ana Isabel Canhoto, Lyndon Simkin, Bang Nguyen, 2015.
Customers, Relationships and Management
The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.