The Routledge Companion to Corporate Branding
Redigert av Majken Schultz, Oriol Iglesias, Nicholas Ind, 2024.Del av serien Routledge Companions in Marketing, Advertising and Communication.
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
Språk: Engelsk
The Routledge Companion to Corporate Branding
Redigert av Majken Schultz, Oriol Iglesias, Nicholas Ind, 2024.Del av serien Routledge Companions in Marketing, Advertising and Communication.
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
Språk: Engelsk
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