Trust and Marketing Communication in the Food Industry
Av Hanna Górska-Warsewicz, Olena Kulykovets, Irena Ozimek, 2026.Del av serien Routledge Studies in Trust Research.
Traditional, Modern, and AI-driven Approaches
This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication
Språk: Engelsk
Trust and Marketing Communication in the Food Industry
Av Hanna Górska-Warsewicz, Olena Kulykovets, Irena Ozimek, 2026.Del av serien Routledge Studies in Trust Research.
Traditional, Modern, and AI-driven Approaches
This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication
Språk: Engelsk
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