We live in a time in which e-commerce continues to take over the trade in physical stores. At the same time, traditional stores are doing relatively well BUT If you run a store chain and lose 15% of the traffic over a year, you need to make dramatic changes quickly. Too many people are waiting for it to go over, something it will not. We believe that 70% to 80% of the sales volume and current turnover will last for the next decades. If this is the case, 70% to 80% of the time, investment and focus should be devoted to developing the physical store and its employ- ees. Here, many have a significant potential for improvement. This book is based on Jan Hillesland and his team practical experiences and studies over the last 10 years and do also include a lot of practical cases done do improve sales of products and retailers in general. You will also learn a lot about shopper psychology and shopper behaviour. In the last part of the book called Future is now Jan Hillesland has invited some of his friends nationally and internationally to tell their opinion about what to expect in the close future within retail. This is indeed a very exciting reawd. When writing and designing this book, we have taken our .own medicine" - testing out which frontpage that would sell most. More about this and a lot of other exciting shopper issues inside...